Dawson Andrews

an independent digital product firm

Monday 01 January 1900


Do one thing well—digital products

Our disciplines stop and end with the core components needed to scale revenues for a digital product or service; product strategy, product management, business intelligence, data analysis, research, UX & UI design, engineering and optimisation.


Drive numbers

Our focus on impacting a financial statement is so intrinsic to our model that we’ve incorporated it into how we charge.



Digital has moved so far up the C-Suite agenda that it’s intwined in everything now. It’s important to us that we’re able to communicate the economic forces behind it all.


Our Team

We should probably have written something about us being the greatest team on the planet but we just couldn’t stomach it. Maybe it’s because we know we aren’t and we can always be better. Maybe that’s what makes us different.

Meet The Team

Andrew Fulton Managing Director As the early signs of the 4th industrial revolution begin to show, Andrew believes that digital strategy decisions made now could make or break some of the world’s most longstanding companies. Andrew sits in key positions with boards, company leaders and investors across Europe and North America having secured F500 contracts and successfully launching offices in Sydney and Berlin in 2017. His focus remains on building a company bespoke to the needs of the next digital giants and shaking up the digital agency model while he does so. Email Andrew →
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Peter Hawkins Director of Engineering Formerly an architect and API specialist, Peter headed numerous engineering teams before joining Typecast as senior lead developer. Peter moved with the company through their acquisition by Monotype Inc. where he remained for two years as a web applications specialist. Peter exited to form Alternate labs in 2013, a software engineering consultancy before it merged into Dawson Andrews in 2016. Email Peter →
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Jordan Moore Director of Design Frustrated by the web’s lack of reverence for type, Jordan alongside Chris Armstrong (Niice.co) prototyped and conceived the early versions of the now typography giant Typecast. This focus, largely uncovered at the time, fuelled Jordan’s reputation for his contributions to the early responsive web movement which lead to his work with the BBC as a product lead. Email Jordan →
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Cameron Stewart Director of Strategy The maverick of the team. From breaking Y-Combinator records to launching international whiskey brands, Cameron is a trusted ear to some of the most influential names, families and boards around the world. Cameron spends his time travelling the world and exploring the future - occasionally he comes home and tells us what it looks like. Living in Manly, Sydney with his wife Katy, Cameron is heading the growth of Dawson Andrews in key strategic geographies across APAC. Email Cameron →
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Jennifer Winson Research & Communications Jen leads up our research and reporting across Digital Banking & Insurance, Retail & eCommerce and Travel & Leisure. Using primarily qualitative research, Jen spends time with product leaders, regulators, research bodies, C-levels and numerous Think-Tanks to gather industry data from multiple sectors. Jen collates insights that we use to understand industry zeitgeists that may or may not influence digital strategies for our clients. Email Jen →
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Peter Edgar Head of Growth Peter has an extensive understanding of the design and growth of Innovation Ecosystems, not to mention a substantial network of influencers. Since becoming a DA team member, Peter has represented DA within the Global Shapers Community, an initiative of World Economic Forum. Email Peter →
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Aaron Gilmore Product Designer In Spring 2017 Aaron Joined the DA team as a Product Designer, having worked on specialised software for sports companies across the UK; Liverpool FC, Man City FC, West Ham United, Arsenal FC, Wimbledon, and Lord’s Cricket. Aaron began his career at DA at their headquarters in Belfast, but has since grown with the business and is now based in Berlin, Germany. Email Aaron →
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Chuck Neely Senior Frontend Engineer Chuck worked in one of the UK’s leading design studios; Design by Front, heading up web application development services for O2, BBC, MyFonts.com and CocaCola. Initially at Typecast, Chuck moved to Monotype as a Senior Engineer where he successfully lead a responsive rebuild of one of the largest Web Font Services in the world - MyFonts.com. Email Chuck →
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Colin Young Senior Full Stack Engineer Colin’s aptitude for new languages and systems has made him the defect driving force behind developing our engineering capabilities. Colin spearheaded our original foray into Machine Learning, Vue.JS and React - all of which are now core competencies that have driven a significant proportion of our revenue growth. He is also responsible for the Dawson Andrews’ Machine Learning/AI programme through our Enterprise Chatbot solution. Email Colin →
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Andrew McCormick Finanace Specialist Andrew’s background in mathematics, pure mathematics and engineering lead him to be a Global Structured Finance Manager at DLL Group in Dublin where he later became a Credit Risk Analyst. Before joining Dawson Andrews, Andrew oversaw a review of 39-project Governance & Finance Arrangements and conducted a Risk Benefit Analysis for the NHS. Email Andrew →
Connect with Andrew on LinkedIn →

We Have A Global Reach

17a Ormeau Avenue



We’re proud of our provenance from Belfast, Northern Ireland where we are committed to keeping our headquarters. Through our offices in Berlin and Sydney we welcome clients and partners from all continents. Technology removes borders, commerce is international and every last one of our staff has their ‘go bag’ awaiting the short notice flight.

Email the Belfast office →

333 George Street Level 13
NSW 2000


WeWork Sydney

With Australian e-commerce now firmly in Amazon’s sights, we opened an office in the heart of the CBD in Sydney to lend our hand at the digital transformations underway. The lure of 364.5 days of sunshine wasn’t an influence in the slightest. Find us on the WeWork balcony on George Street, scouting talent over pints around The Rocks or more likely, surfing at Manly Beach.

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Wattstraße 11


Ahoy! Berlin

Berlin is quickly becoming at hotbed for technology companies, we wanted to be part of that story. From travel and hospitality, to music and financial tech, it’s a very exciting time to be living and working in Berlin. You can find us working out of Ahoy! or attending one of the many community events happening weekly in this unconventional city.

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We are involved with TedX, Bank of Invention, Startup World Cup, Belfast JS, Global Shapers Community; an initiative of World Economic Forum, Churchill Fellowship, CBI, IoD, WEF, CEOs Connect, Young Enterprise, The Web Summit, Belfast Design Week, Belfast Ruby