Dawson Andrews

an independent digital product firm

Monday 01 January 1900


Our Secret Sauce

While our disciplines are varied, our focus is centred on product strategy. We’re famously obsessed with product performance and refuse to shy away from the results of our work. By aligning every discipline on the team with live performance data we bring a ruthless approach to achieving business results for our clients.


Product Strategy

Product strategy isn’t reserved for the strategists; it’s a collision of C-Level, design, development and engineering all working together to align on a vision. We ask bold questions across every department and wrestle them through using systems thinking and service design ensuring our product decisions are delivering tangible value.


Product Management

Bringing a product strategy to life requires relentless cohesion. We work on a dual track sprint cycle to balance short term and long term product goals. Using a variety of industry frameworks we’re able to make hard choices fast so that we’re shipping products people want and will continue to use.



We’re curious, continually developing new empathies for the consumer as their UX/UI behaviour around the world is ever evolving. We strive to continually push creative boundaries and ask the right questions within the balance of wider strategic objectives. It's rare you’ll find designers happy to take their creative direction from numbers, DA is full of them.



There is a mass technical transition happening and we’ve built an engineering department for such a climate. We thrive on modern frameworks yet appreciate the legacy transitions at play and so our setup is versatile to help companies through whatever their next leap looks like. We have a long history of developing for the web and with it, a wide set of disciplines that allow us to develop frontends for F500 companies through to bespoke platforms for growing enterprises.



While we provide business intelligence, business analysts, and data scientists - we expect all creative and technical talent to identify, implement and track A/B tests in accordance with the revenue and or KPI targets set by their product manager. It is this relentless focus on losing battles and winning the war approach to product building that makes our products so successful.

Frameworks & Platforms

Vue is the latest revolution in frontend frameworks, with the elegance of react and productivity of angular we use vue to implement game changing user interfaces at staggering speed.

Companies using Vue

  • Nintendo
  • IBM
  • Vice
  • Alibaba
  • Adobe
  • Baidu
  • Expedia
  • Grammarly

React has taken the frontend world by storm with its simple component architecture and one way data flow, these make it easy for large teams to grow and maintain a frontend application.

Companies using React

  • Facebook
  • Airbnb
  • Argos
  • BBC
  • Lyft
  • Toys R Us
  • Marvel
  • Netflix
  • NY Times
  • PayPal

React Native facilitates users to rapidly build and maintain cross platform applications with shared code and performant native UIs, in a fraction of the time of using traditional languages for each platform.

Companies using React Native

  • Facebook
  • Intsagram
  • Airbnb
  • Skype
  • Tesla
  • Walmart
  • Bloomberg
  • Soundcloud
  • Wix
  • Vogue

Rails allows us to build complex, well-tested web applications with ease. It’s the most productive framework we’ve come across that’s also battle tested by some of the world’s largest applications.

Companies using Rails

  • Shopify
  • Twitch
  • Basecamp
  • Airbnb
  • Bloomberg
  • Github
  • Groupon
  • Hulu
  • Kickstarter
  • MyFitnessPal

Sinatra is the Ruby microframework, most famously used at scale to power most of Stripe’s infrastructure. Sinatra gives us the elegance of Ruby with a smaller footprint and almost double the performance of a full stack Rails app.

Companies using Sinatra

  • Stripe
  • Github
  • Apple
  • BBC
  • US National Security Agency
  • British Goverment Digital Service
  • Linked In
  • Heroku

Express is a minimalist framework for Node.js that allows us to build performant APIs, network proxies and frontends while taking advantage of all of the JavaScript tooling with libraries such as Phantom.js.

Companies using Express/Node

  • IBM
  • Uber
  • Netflix
  • New York Times
  • PayPal
  • Medium
  • Linked In
  • Accenture

Swift brings unrivalled performance to iOS app development and allows users to take advantage of new platform features as soon as they are released. If your app is proven and budget is not a concern, swift allows you to deliver the best user experience with no compromises.

Companies using Swift

  • Lyft
  • IBM
  • Uber
  • Google
  • Apple
  • Mozilla
  • Artsy
  • Linked In