A virtual event to set the new standard in a locked-down world

Mobile World Congress has become the largest digital gathering in Europe attracting 110,000 attendees, 10,000 exhibitors, 1000 speakers and 300 sessions. We have been working with MWC to reinvent their digital experience, advance global marketing efficiencies across departments and, and optimise attendee engagement at the event itself.

The gains we achieved in conversion rates and revenue numbers only added more pressure and expectation when the COVID-19 global pandemic Spain only two weeks prior to the event. Within the short window ahead of the conference date, managed to toss the roadmap out the window and produce a digital version of the event to capitalise on the audience attention around the original event time and produce the world's first virtual event of the year of its scale, setting the template for others following suit throughout 2020.